Facebook is a great place to market to your friends, your friend's friends and your friend's friend's friends. This is called viral marketing. The thing to do with Facebook is create a business fan page. This way anybody can become your fan without being your friend on facebook and being able to see your private information. You can update you photo albums with pictures of your latest creations, start discussions and host giveaways. www.facebook.com
This is another viral marketing tool. Your goal on twitter should be to follow as many people as possible. Most people you follow will follow you back. It is good to have a mass following because then when you tweet about your shop more people will see it. www.twitter.com
You do not have to be a writer to have a blog. Some good things to do on a blog if you are not a writer are: post some of you favorite items from other peoples shops, host a giveaway, every time you post a new item on Etsy you could write a bit about what inspired that piece, or just copy and paste the description that you wrote on Etsy. You can also put your Etsy mini in your blog.
4. Etsy Showcase
The Etsy Showcase only costs $7 to $15. If it doesn't get you a sale it will at least get you a bunch of views and 'hearts' that might turn into future sales.
5. BNS or BNR
BNS stands for Buy and Stay. BNR stand for Buy and Replace. You will find these on the forums in the promotional section. What this is, is basically a list of shops that have bought from each other. If you buy from one of the shops on the list you are put on the list. Just don't buy anything that you don't really need. Be patient.
6.Start a 'Thread Killer'
Killing a thread is when you are the last person to post your comment. A thread killer is a forum post where the person who posts the thread is giving away an item to the person who kills the thread for a specified amount of time.
7. Host a Giveaway
You can host a randomized giveaway on your blog or on your Facebook fan page. Many other sites also host giveaways. One example is www.girlgetstrong.com.
8. Start a Mailing List
A mailing list can start with just your friends and family at first, then you can get other people to sign up later. Don't send mail to people who do not sign up though. You can send special sales codes to your list that are only for them. Or you can just send exciting news about your store.
9. Word of Mouth
Get your friends in on what you do. Talk to them and get them to talk to others. Word of mouth can be very effective, you've just got to start talking.
10. Renew Your Items
Remember to renew your items and list more every day in order to stay at the top of the categories list.
11. Get Whacky!
Remember you could always stand out side in an animal costume with a sign that has your shop address on it. Just kidding.